Recent data from the app shows that there's been "a 20% decrease in people looking for 'hook-ups' on OkCupid over the past few months".įrom this, we can deduce that seemingly, more people are on the apps right now looking for l-o-v-e, not l-u-r-v-e (if you get my meaning). There's also been an apparent shift towards "genuine" connections over casual flings, shares Melissa Hobley, chief marketing officer at OkCupid.
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